For those who care about being a current marketing professional
Creation and step-by-step elaboration of a marketing plan for your company during the training process
Building the competencies of a modern marketer to meet the challenges of a high-tech and rapidly changing world.
The program is accredited by the European Marketing Confederation. Graduates of the program will get an international certificate of the European Marketing Confederation (EMC).
Result
You will structure your knowledge gained in practice
Improve your qualification as a marketing professional aware of the peculiarities of different markets.
You will be trained for the European Marketing Confederation (EMC) international certification exam.
You will independently develop a marketing plan consisting of analytical, strategic, and operational parts.
For whom
Beginners in marketing, who need to quickly gain basic marketing skills
For specialists wishing to systematize their accumulated practical experience
For specialists in related fields (sales, PR, IT, product managers, etc.) who want to expand their professional horizon
Business owners who are building a marketing management system and need to understand the roles and functions of employees in the marketing department
Our graduates are employed by leading companies
Program of Study
Marketing mix
- Modern Models of Marketing: From Buyer to Customer
- Marketing research
Statistics
- Financial analysis
- Analysis and marketing planning
- Analysis and evaluation of market factors
- Analysis and evaluation of internal factors and opportunities
Planning in offline and online marketing
- Digital marketing
- Marketing strategy and planning