A fundamental retraining program for those who want to make marketing their profession
Building the competences of the modern marketer to meet the challenges of a high-tech and rapidly changing world.
The Marketing refresher program is accredited by the European Marketing Confederation.
Result
You will systematize your marketing knowledge
Acquire one of two specializations/areas of your choice
Become a qualified marketing specialist with an understanding of different markets and businesses.
Prepare for the European Marketing Confederation (EMC) international certification exam.
You will create a company strategy or marketing plan under the guidance of one of our experts.
For whom
For beginners – marketing specialists with 1-3 years of experience who have no professional education and want to have a retraining diploma and improve their level of marketing competence
For professionals of related professions in economics, sociology, political science, psychology, public relations, sales, wishing to acquire the profession of a marketer
Training program
Marketing complex
- Modern marketing models: from the customer to the consumer
- Marketing research
- Statistics
- Financial analysis
Analysis and marketing planning
- Analysis and evaluation of market factors
- Analysis and evaluation of internal factors and opportunities
- Distinguishing advantages of the company
- Marketing strategy and planning
Behavioral marketing
- Behavioral economics and human mental processes
- Factors influencing consumer behavior
- Neuromarketing and consumer models
- Developing a consumer behavior management program (workshop)
Specialization disciplines (no more than one optional specialization discipline)
- Brand Management
- Communications and Sales in Omni-Connectivity Ecosystem