A systemic view of the marketing function
A distant intensive program for marketing beginners and those who want to update their knowledge in marketing
Development of a marketing mix based on an individual project, reflecting the objectives of their company.
Improvement of competencies and system knowledge in marketing in a short period of time
Focus on practical tools and algorithms for strategic planning in one’s company
Consultations from the leading market experts with working experience in big international companies in different fields
Result
After successfully defending your thesis you will develop a marketing plan ready for implementation, which includes:
- Market and competitor analysis
- Definition of internal resources of the company
- Identification of the target audience
- Positioning
- Implementation of the communication plan
- Monitoring and correcting the results.
You will create a marketing strategy for your company
For whom
For beginner marketers and specialists with no basic profile training
For specialists in related fields (sales, PR, product managers, etc.) who want to change their professional area of expertise
For experienced marketers who want to update their knowledge.
Our graduates have found jobs at leading companies
Training program
Modern marketing strategies
- Models of marketing: from product to consumer
- The goals and formation of the marketing function in the company
Marketing research and market analysis
- Research methods
- Analysis of external environment
Behavior and loyalty of consumers
- Analysis of consumers. Customer segmentation and choice of target segments
- Customer satisfaction and loyalty
Creation and management of products, pricing and distribution
- Creation of new products and brands
- Product range management
- Pricing
- Channel and sales management
Integrated marketing communications
- Positioning and value proposition
- Promotion package.
- Integrated promotional programs
- Digital marketing
Marketing management and marketing planning
- Internal marketing audit and marketing performance analysis
- Portfolio matrices
- SWOT analysis
- Structure of a marketing plan.
- Development of marketing strategy
- Writing a marketing plan.