VIDEO: #LEADINGDIGITAL AUTHORS MEET MIT SLOAN MANAGEMENT REVIEW
15 December 2014
Check out the latest video on Leading Digital featuring all three authors: George Westerman, Didier Bonnet and Andy McAfee. Moderated by Michael S. Hopkins, the trio of authors talk about their research into digital transformation and exactly what is inside Leading Digital: Turning Technology Into Business Transformation.
For a number of years the authors from Capgemini Consulting and MIT Centre for Digital Business have been researching companies, namely “digital masters”, which are not native digital businesses, but ones which have leveraged digital technologies to drive new levels of productivity, profit and efficiency.
During the panel the authors discuss what it takes to be a digital master and give examples of companies having success with their digital transformation. They offer advice on how to better organize for rapid expansion and how to gain team alignment around digital strategy.
1. Introduction (00:01)
2. Experiencing Digital Ubiquity (02:00)
3. Building Digital Capabilities (11:49)
4. Developing Digital Vision & Leadership (14:23)
5. Sharing Surprises from the Research (25:06)