Successful transformation of your organization to digital doesn’t just happen — you need to lead it. Leading Digital shows the key elements and processes that have made digital masters out of companies around the globe, in many different industries, not just high-tech. A must read.
Pete BlackshawGlobal Head of Digital and Social Media, Nestlé
Using powerful examples, this impactful, evidence-based book demonstrates that mastery of digital technologies drives significantly high levels of profit and productivity across almost all industries — and shows you how to become a digital master, yourself.
F. Warren McFarlanprofessor, Harvard Business School
The authors have lived on the cutting edge of how global organizations use digital technology to change and improve the way they do business. With this book, they bring us along on the transformation journey. If you want to prepare yourself to lead your organization through this profound
change, Leading Digital is a must read.
Jean-Christophe LaLanneExecutive Vice President and CIO, Air France-KLM Group
Westerman, Bonnet, and McAfee have done a masterful job of describing the essential characteristics of Digital Masters and presenting a thoughtful and pragmatic Leader’s Playbook for digital transformation. This book is an exceptional contribution to strategy and management practice.
John GlaserCEO, Health Services, Siemens
Imagination, capability, and opportunity take on a new dimension in the digital age. Leading Digital provides a framework for creating sustainable
business differentiators across the value chain. A must read for all those who aspire to become digital masters.
Manish ChoksiPresident of Home Improvement, Supply Chain and IT, Asian Paints
Digital is no longer the responsibility of a few tech-savvy executives — in the age of digital customers, it needs to be the responsibility of every leader in the organization. Leading Digital provides a blueprint for digital transformation.
Charlene Lifounder and CEO, Altimeter Group; author, Open Leadership; coauthor, Groundswell
Leading Digital provides comprehensive, fact-based insights into how multinational companies can leverage digital technology to transform their businesses performance. In thisbook, the authors provide not only the inspiration, but the practical guidance required for CEOs to successfully navigate this complex transformation.
Pierre PringuetVice-Chairman of the Board and CEO, Pernod Ricard
Technologies — whether based of stone, steel or software — are tools. They deliver results only when wielded effectively. Westerman, Bonnet and McAfee’s careful and insightful research reveals the patterns common to the most effective leaders of the digital revolution, and shows how they are using digital technologies to deliver impressive results.
Erik Brynjolfssonprofessor, MIT Sloan School; director, The Initiative on the Digital Economy; coauthor, The Second Machine Age
To stay relevant in this new, always connected digital universe, businesses in virtually every industry are reinventing their business models for unprecedented customer access, interaction, speed and scale. Leading Digital shows how transformative companies are navigating this disruptive era successfully—and why others are falling behind
Joe TucciChairman of the Board of Directors and CEO, EMC Corporation
The days when senior executives could delegate technology issues to their technology people are over. Digital leadership capability is essential to thriving in a world of fast-changing technologies. Westerman, Bonnet, and McAfee provide a clear and readable guidebook to help any leader or manager play an effective role in turning technology challenges into transformation opportunities, both now and in the future.
Michael Tushmanprofessor, Harvard Business School; coauthor, Winning through Innovation
We are living a time where technology is impacting everything we do and touch like never before, where being connected is becoming a basic human right, and the unshared certainties of all businesses are turning into shared uncertainties. Leading Digital offers a powerful and refreshing approach to what needs to be done during each stage of this journey.