Forbes article on Leading Digital
02 October 2014
Earlier this week, Forbes contributor Joe McKendrick published “Ten Ways to Become A Digital Master Without Ever Setting Foot In Silicon Valley”. In his positive write-up about Leading Digital, McKendrick pulls 10 key points from the book that executives can take to achieve digital mastery.
Here’s a snippet from his article:
“By now, you’ve probably read or heard all the same stories over and over and over again — how the Googles, Facebooks, eBays and Amazons of the world, or funky startups with funky names working out of some funky converted loft, have taken the digital bull by the horns and are doing all these incredible feats with all their algorithms, big data, and huge teams of Stanford/MIT-educated programmers and data scientists.
But what about the other 90 percent — the manufacturers, service companies, and government agencies cranking away every day to keep the economy moving? Digital mastery is within their grasp as well. That’s the word from George Westerman, Didier Bonnet and Andrew McAfee, who spoke to many of these mainstream companies for their forthcoming book, Leading Digital: Turning Technology into Business Transformation. In this work, they offer advice on how this other 90 percent — you know, miles away from Silicon Valley — can embrace the digital revolution as their own. (Westerman and McAfee are with MIT, Bonnet is with Capgemini Consulting.)”